At International Yacht Collection we understand the importance of a well thought out and implemented marketing plan for each of our listings. Every listing is evaluated on an individual basis and the appropriate combination of local, national and international print advertising, boat show participation, broker open house, brochure, photo/video presentation etc. is selected.
©INTERNATIONAL YACHT COLLECTION - All rights 2011
AdvertisementIYC's generous advertising program includes a presence in Yachting, Yachts International, Boat International, Boat International USA, International Yachtsman, Power & Motoryacht, The Wall Street Journal, Yacht Trader
WebsiteEvery listing gets a premium positioning on our websites
Boat ShowsWe have premier locations at the Monaco Yacht Show, Fort Lauderdale International Boat Show, the Miami Boat Show the Genoa International Boat Show and the Cannes International Boat Show each year and numerous broker awareness events. Even if the yacht is not physically present it will be featured through marketing material on our stand.
Open HousesThis is a "by invitation only" opportunity for clients and selected brokers to preview a listing during a two-to-three hour showing
Photos and BrochureAs a normal part of the preparation of material for our listings, a photo layout is prepared and distributed to brokers within our network and made available for clients that respond to our advertising.
